Compete new construction incentives resale vs builder concessions comparison Frisco

What the Builder Isn’t Telling You — A Buyer’s Guide to Negotiating New Construction in 2026

HousesByNeda — The full picture, not just the pretty one. If you walked into a new construction model home in Frisco, Prosper, or Celina in 2021, you might have been handed a clipboard with a waitlist. Bidding wars. No incentives. Take it or leave it. That market is gone. In 2026, builders are hungry. Foot …